Press Release Details

Arbitron Inc. Announces Quarterly Cash Dividend

11/17/2010

COLUMBIA, Md., Nov. 17, 2010 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB) today announced that its Board of Directors has approved the payment of a quarterly cash dividend of $0.10 (ten cents) per common share ($0.40 per share on an annualized basis). The dividend will be paid on or about January 3, 2011 to shareholders of record as of the close of business on December 15, 2010.

As of October 31, 2010, there were approximately 26,939,800 shares outstanding.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm providing insights to the radio, television, cable, online radio and out-of-home industries – as well as to advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter™ (PPM™), and PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM™ and PPM 360™ are marks of Arbitron Inc.

SOURCE Arbitron Inc.

Contact: Investors, Thom Mocarsky, Arbitron Inc., +1-410-312-8239, thom.mocarsky@arbitron.com, or Press, Kim Myers, Arbitron Inc., +1-410-312-8500, kim.myers@arbitron.com