Press Release Details

Arbitron and Adelante Media Group Sign a Multi-Year Agreement for Portable People Meter™ and Diary Radio Rating Services in all Markets

10/05/2010

COLUMBIA, Md., Oct. 5 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) today announced that Adelante Media Group LLC, formerly Bustos Media, has signed a multi-year contract for Portable People Meter and Diary radio ratings services across all of its radio markets.

"Arbitron is the gold-standard in audience measurement and we are pleased to have expanded our partnership for both our PPM and diary markets," said BMT's Jay Meyers, CEO of Adelante Media Group, LLC. "As a new broadcast company serving the fastest growing segment of the U. S. population, Adelante has followed the industry debate closely. We recognize and appreciate the excellent progress Arbitron has made refining the representativeness of their sample. At Adelante, we will use both Arbitron's Diary and PPM data to give advertisers confidence in their Hispanic radio buys."

"We are thrilled to announce this expanded agreement with Adelante Media, a new broadcast company focused on serving the emerging Hispanic markets," said Carol Hanley, EVP, Chief Sales & Marketing Officer at Arbitron Inc. "With the Arbitron ratings services, Adelante Media can give advertisers the evidence they need to effectively reach today's Hispanic consumer."

About the Portable People Meter

The Arbitron Portable People Meter service tracks consumers' exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based digital media. Carried throughout the day by randomly selected survey participants, the PPM device passively captures exposure to television, radio, internet and other forms of media and entertainment and reports it back to Arbitron.

The PPM device detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers and distributors. The PPM device is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day.

About the Arbitron Radio Diary

For more than forty years, the Arbitron diary successfully measures radio, reliably tracking audiences of more than 13,000 stations broadcasting in the United States as well as from Canada and Mexico.

The Arbitron diary methodology has evolved significantly over the past four decades, including improvements to sampling cell phone households and improving recruitment of hard to reach young and ethnic demographics.

About Adelante Media Group, LLC

Adelante Media Group, LLC owns and operates 25 radio stations and 3 low power television station in 9 Arbitron markets, including Sacramento, Modesto/Stockton, Seattle, Wenatchee, Tri-Cities, Yakima, Boise, Salt Lake City and Milwaukee. The company also owns four radio stations in Portland which are currently in an LMA and syndicates its Regional Mexican format, La Gran D, nationwide.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter and PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM™ and PPM 360™ are marks of Arbitron Inc.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

Arbitron Forward-Looking Statements

Statements in this release that are not strictly historical, including the statements regarding expectations for 2010 and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be "forward-looking" statements. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements. These factors include, among other things, the current global economic recession and the upheaval in the credit markets and financial services industry, competition, our ability to develop and successfully market new products and technologies, our ability to successfully commercialize our Portable People Meter™ service, the growth rates and cyclicality of markets we serve, our ability to expand our business in new markets, our ability to successfully identify, consummate and integrate appropriate acquisitions, the impact of increased costs of data collection including a trend toward increasing incidence of cell phone-only households, litigation and other contingent liabilities including intellectual property matters, our compliance with applicable laws and regulations and changes in applicable laws and regulations, our ability to achieve projected efficiencies, cost reductions, sales growth and earnings, and international economic, political, legal and business factors. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in our SEC filings, including our 2009 Annual Report on Form 10-K. These forward-looking statements speak only as of the date of this release and the Company does not assume any obligation to update any forward-looking statement.

SOURCE Arbitron Inc.

Contact: Kim Myers, Arbitron Inc., +1-410-312-8500, kim.myers@arbitron.com