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Nielsen Holdings plc
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New York, NY 10004

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Corporate Profile


Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population

We align our business into two principal reporting segments, Global Media and Global Connect. Nielsen’s Global Media segment provides media and advertising clients audience measurement services across all devices — television, radio, online, mobile — where content is consumed. We are the global leader in both television and digital measurement, helping our clients understand the reach of their content and advertising campaigns, as well as providing effectiveness metrics that help optimize and validate their overall spending, and maximize the value of their content. We continue to evolve our offerings with the changing digital media landscape in areas like social media, as well as tablet and mobile measurement. Our multiplatform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.

We have a unique perspective on how consumers engage with programming and advertising across all media channels (mobile, online, TV, radio) and content types (video, audio, text), and how it translates into what they purchase. We help our clients “Reach” the most desirable consumers; gauge the “Resonance” of their messages; and quantify consumer “Reaction” in terms of sales impact. We are uniquely positioned to link a wide range of marketing and media exposure directly to consumer buying behavior. We continue to invest in capabilities aimed at helping our clients improve the return on their marketing investments. This enables them to optimize their marketing spend across channels and maximize the impact of their creative work. Each year, we are able to deliver our insights with greater speed and precision, enabling our clients to improve their marketing programs and realize greater value.

Nielsen’s Global Connect segment provides consumer packaged goods manufacturers and retailers with the most comprehensive view of the consumer through measurement and analytics. We are the global leader in retail measurement services, helping our clients understand current performance and provide advanced analytical capabilities and solutions that aid in managing and improving future performance. Clients look to Nielsen to help navigate through the key trends and marketplace dynamics impacting their business. Our measurement and analytics are embedded in the operating disciplines of our clients, helping them to make smarter, quicker business decisions that drive results.