NEW YORK--(BUSINESS WIRE)--
Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of
information and insights into what consumers watch and buy, today
announced that Katie Burke will join Nielsen as its executive vice
president of Marketing and Communications, effective January 27. Burke
will report to Chief Executive Officer Mitch Barns.
In this role, Burke will have global responsibility for Nielsen’s
marketing and communications functions, including internal and external
communications, content development, digital marketing, industry
relations and events. She will be based in Wilton, CT.
“We are thrilled to welcome Katie to Nielsen,” said Barns. “Her
extensive experience at the highest levels of government, politics and
public relations makes her the ideal leader to advance our global
messaging and brand strategy efforts, driving growth for Nielsen and our
clients.”
Burke brings nearly 20 years of experience to Nielsen, most recently
serving as the global chair of Public Affairs at Edelman, the world’s
leading public relations firm. Prior to Edelman, Burke held several
major roles in U.S. politics, including director of television news in
the White House. She also served as communications director for major
U.S. political campaigns, including the Rudy Giuliani Presidential
Campaign and Governor Arnold Schwarzenegger’s successful re-election
campaign in California.
“I can’t imagine a more exciting time to join Nielsen, a true industry
leader with an incredibly rich history of innovation,” said Burke. “I
look forward to working closely with Nielsen’s global business leaders
and marketing and communications professionals around the world on
behalf of their clients.”
A graduate of Skidmore College, Burke received her Master’s Degree in
Public Policy and Administration from the London School of Economics.
She is a member of the advisory board for the Masters in Communications
program at Sacred Heart University, where she is also a guest lecturer.
About Nielsen
Nielsen Holdings N.V. (NYSE:NLSN) is a global information and
measurement company with leading market positions in marketing and
consumer information, television and other media measurement, online
intelligence and mobile measurement. Nielsen has a presence in
approximately 100 countries, with headquarters in New York, USA and
Diemen, the Netherlands. For more information, visit www.nielsen.com.
Forward-Looking Statements Disclaimer
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forward-looking statements made pursuant to the safe harbor provision of
the Private Securities Litigation Reform Act of 1995. These statements
may be identified by words such as ‘will’, ‘expect’, ‘should’, ‘could’,
‘shall’ and similar expressions. These statements are subject to risks
and uncertainties, and actual results and events could differ materially
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rules affecting Nielsen’s business and specific risk factors discussed
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list of factors is not intended to be exhaustive. Such forward-looking
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assume no obligation to update any written or oral forward-looking
statement made by us or on our behalf as a result of new information,
future events, or other factors.
Source: Nielsen Holdings N.V.